Hello, I'm
Matthew Romo (1660) from Group 2. The other embers of my group are Harry Kettenis (0390), Josh Stevenson (0796) and Ysabel Hudson-Searle (0331).

Hopefully navigation should not be an issue on my blog; 'labels' on the right hand side near the top will direct you to groups of posts from specific areas. Research and Planning, Production, and Evaluation work should all be available to see under their respective A2 labels. The other labels will direct you to work from my AS level and preliminary activities for A2.

Also, by clicking on the "Latymer Music Video Blog" link above the labels, you can go back to Latymer's main music video blog where all other blogs from my class can be accessed.

Finally, I hope you enjoy observing and assessing my work as much as I did creating it.

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Sunday, 13 October 2013

BLK HWK 3: Sweding - Research


'Sweded' is a made up term to describe films that have been erased and then recreated. It originates from Michel Gondry's 2008 film, Be Kind Rewind, where Jerry McLean (Jack Black) and Mike Coolwell (Mos Def) remake films with themselves as the actors, using cheap special effects. Jerry accidentally erases the VHS tapes in Mike's store, and when a customer asks for Ghostbusters, having never seen the film before Mike proposes to remake it hoping to fool her. Soon after another asks for Rush Hour 2, word catches on of the hilarious films and demand increases, so when a new film has to be made for each customer they insist the films came from Sweden in order to allow long wait times and higher costs for the rental. In spirit of the film, director Michel Gondry sweded his own version of the film's trailer, starring himself, and the film's official website and YouTube channel both encouraged filmmakers to swede popular movies.

Since Be Kind Rewind, the term 'sweded' has been adopted as a slang term for a cheap spoof remake of any film or trailer, usually a very well known one, having only one take per scene. They are mostly between 2 to 6 minutes in duration, showing only the best known, iconic scenes. Film music is often parodied vocally for comedic effect, acting is overly dramatised and props are purposely made poorly. Another common feature is referencing other pop culture in films, which would usually be done within similar genres, for example the 'he who shall not be named' Harry Potter reference in this swede of The Lord of The Rings - The Fellowship of the Ring.
Even without being named 'sweded', YouTube and the whole of the internet host thousands of videos parodying famous films, not just since Be Kind Rewind, but in homage to the film many since 2008 are entitled 'swedes'. These can range from very short, single scene clips to over 10 minutes of footage, edited with proper continuity, and effort put into props and costume - but the acting being what makes them funny.

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