Audience Research

Some audience profiles of friends and family I've asked:


Age 16, Female
Genres: Rock, pop punkHow they listen: iPod, iPhone, gigs
How they acquire music: buy physical CDs, illegal downloads


Age 57, Female
Genres: Classical, country, soul
How they listen: radio, CD, vinyl
How they acquire music: buy physical CDs and vinyls


Age 18, Male
Genres: Dubstep, funk, hip-hop, metal
How they listen: iPod/iPhone, laptop internet, clubs, gigs
How they acquire music: buy physical CDs, illegal downloads


Age 63, Male
Genres: Classic rock, blues, funk
How they listen: iPod, radio
How they acquire music

Age 25, Male
Genres: Pop rock, hip-hop, drum n bass
How they listen: radio, phone, gigs
How they acquire music


Age 17, Female
Genres: heavy metal, pop punk
How they listen: iPhone, laptop internet, gigs
How they acquire music: buy physical CDs, illegal downloads


Age 20, Male
Genres: House, garage, drum n bass
How they listen: laptop internet, phone, clubs
How they acquire music: buy albums on iTunes, illegal downloads


Age 18, Male
Genres: indie rock, indie pop
How they listen: phone, computer internet
How they acquire music: buy physical CDs, illegal downloads


Age 17, Female
Genres: indie rock, pop, house
How they listen: phone, laptop internet
How they acquire music: iTunes




Some noticeable trends from this research and some of my general knowledge is that older generations are more likely to listen to music through more traditional formats such as radio and vinyl. This may not be just due to their upbringing but their lifestyle; many adults that work travel by car and use the radio, whereas most school students I know take the bus - this having an influence on how they consume music.

Young adult/teenage audiences are more likely to download music illegally, being more tech savvy. Some still buy music on iTunes due to it being quick and easy to use. Those purchasing physical copies tend to do so online on Amazon or eBay for example as they can be found cheaper, but also the fall in stores like HMV which were previously quite popular was a factor for the young people I spoke to.
They tended to listen to more current genres like indie rock, pop, and EDM such as house.