Hello, I'm
Matthew Romo (1660) from Group 2. The other embers of my group are Harry Kettenis (0390), Josh Stevenson (0796) and Ysabel Hudson-Searle (0331).

Hopefully navigation should not be an issue on my blog; 'labels' on the right hand side near the top will direct you to groups of posts from specific areas. Research and Planning, Production, and Evaluation work should all be available to see under their respective A2 labels. The other labels will direct you to work from my AS level and preliminary activities for A2.

Also, by clicking on the "Latymer Music Video Blog" link above the labels, you can go back to Latymer's main music video blog where all other blogs from my class can be accessed.

Finally, I hope you enjoy observing and assessing my work as much as I did creating it.

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Monday, 1 December 2014

Criteria and Practicalities

Having such a wide taste in music I have multiple genres that I know quite well and are available for me to work with should I choose to. For the purpose of this project I must take into consideration the following criteria in order to filter down to a more select few ideas:

  • Nothing too niche - the whole group must have sufficient knowledge to be able to create and strategise marketing for the music we intend to use
  • Keep expletives from mild to none at all - videos will be showcased to other students at our school to take audience feedback and it must be suitable for the exam board - this unfortunately narrows down the idea from using much of my tastes in rap and heavier rock music
  • Plenty to work with in order to make a good music video - lyrics with a mixture of possible interpretations are useful, as well as songs with a structure that has multiple parts - this leaves out a lot of my tastes in music such as house and garage which often either do not have lyrics beyond a short few lines on a continuous loop or are simply more suited to clubs due to a repetitive, 'trancey' nature
  • Must have a clear audience - due to knowledge of what I and people my age find appealing I would keep generally within what could be successful with that age of audience.
  • I would also stay inside the boundaries of at least fairly mainstream appeal or a large enough niche that I would be savvy for marketing and promotion - however much I love certain genres such as jazz and blues, they are simply not current or of much obvious appeal to teenagers and young adults
  • Nothing that is really iconic eg The Beatles, Michael Jackson, and not a big or recent chart success
  • Avoid songs where an existing video if the video is too similar to the type of video you wish to make
At the time of writing this the groups have not been made yet so I do not know who I will be working with or their taste, but because of the likelihood it will benefit the project I eventually undertake, I will focus my research and inspirations more on what appeals to16-25s/teenagers - young adults.


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