Hello, I'm
Matthew Romo (1660) from Group 2. The other embers of my group are Harry Kettenis (0390), Josh Stevenson (0796) and Ysabel Hudson-Searle (0331).

Hopefully navigation should not be an issue on my blog; 'labels' on the right hand side near the top will direct you to groups of posts from specific areas. Research and Planning, Production, and Evaluation work should all be available to see under their respective A2 labels. The other labels will direct you to work from my AS level and preliminary activities for A2.

Also, by clicking on the "Latymer Music Video Blog" link above the labels, you can go back to Latymer's main music video blog where all other blogs from my class can be accessed.

Finally, I hope you enjoy observing and assessing my work as much as I did creating it.

Our Digipak Cover

Our Digipak Cover
Our Digipak Cover

Our Website

Our Website (Text)

Our Website - Click on the branding above to enter

Our Music Video

Our Music Video (Text)

Our Music Video

Thursday, 27 November 2014

Our Artist

Artist name: Roza
Nationality: British
Gender: Female
Age: 20


In naming our artist we decided we wanted a short, single name that was both simple and not so common. It had to be a name that stuck in our minds, so when 'Roza' came up on a random name generator we used in which we put in details of gender, age, and genre, as a group we agreed that it sounded quite cool and catchy.

During a free period, Yssy and I were browsing dafont.com for font ideas to use with our branding, which would be synergistic across our website, album cover, social media, etc.
We decided on _____, which was uncomplicated but quite striking and stylish:

The Market

Within PBR&B there is a gap in the market for a female artist as it appears to contain more male artists such as The Weeknd, Frank Ocean, How To Dress Well, Miguel, and JMSN being successful to name some prominent ones. 
It is not so dominated by males that there is no potential for female artists, as BANKS, Jhené Aiko, Kelela and FKA Twigs have also proven successful, meaning there is ample opportunity to create a strong female identity.

Another way to establish ourselves differently from others would be to present ourselves
as Britain's answer to PBR&B, (FKA Twigs being the only other major British artist in this genre), as it is a North American phenomenon, most prominently in California with BANKS, Frank Ocean, Miguel, Jhen
é Aiko all from there.

Male PBR&B artists lyrically use more lustrous, sexual lyrics, and less emotion in their music whereas the female artists tend to write more about feelings. With Roza we're somewhere in between, with poetic lyrics about a relationship, but the video hopefully showing a numb, emotionless side as well as a passionate, fiery side too.



Elements of Roza's style would be influenced by a mixture of our genre inspirations. Roza's style would not be limited to a certain type of clothing, but in fact identifiable

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