Hello, I'm
Matthew Romo (1660) from Group 2. The other embers of my group are Harry Kettenis (0390), Josh Stevenson (0796) and Ysabel Hudson-Searle (0331).

Hopefully navigation should not be an issue on my blog; 'labels' on the right hand side near the top will direct you to groups of posts from specific areas. Research and Planning, Production, and Evaluation work should all be available to see under their respective A2 labels. The other labels will direct you to work from my AS level and preliminary activities for A2.

Also, by clicking on the "Latymer Music Video Blog" link above the labels, you can go back to Latymer's main music video blog where all other blogs from my class can be accessed.

Finally, I hope you enjoy observing and assessing my work as much as I did creating it.

Our Digipak Cover

Our Digipak Cover
Our Digipak Cover

Our Website

Our Website (Text)

Our Website - Click on the branding above to enter

Our Music Video

Our Music Video (Text)

Our Music Video

Saturday, 1 November 2014

Album Cover

We took inspiration from other young female solo artists for designing our album cover - the likes of Ellie Goulding, Jhene Aiko and Ariana Grande gave us ideas we were fond of, where covers had the artist as a main focal point. This particularly applies to debut albums, which we are releasing, as establishing a clear artist image is key to providing a positive view of them which targets a specific audience.


We agreed on having Roza, our artist, being the main feature of our album cover and this led the design process. As a group the decision was made to have a photoshoot-style image taken either in mid-shot or long-shot, or somewhere in between (MLS). This can be seen below with one of our rough plans:

The artist name would be bold and striking in our decided font, ______, hoping to leave a lasting name in the mind of the audience. It was also confirmed that she background and every other part of the album cover would be in black and white, remaining as uncomplicated as possible and drawing no attention away from our artist.

Much of these early ideas came from a shared free period with Yssy, where her and I browsed fonts for our artist and tried out some basic thoughts on Microsoft Publisher to give a view as to how they might look. We came up with the above test, with some random song names that might work within the gemre, and using Jhene Aiko for a pose idea. This worked quite well.

The development can be seen quite clearly seen as the rough plan was made as a full flat plan
and not just the front cover, adding on from what we liked about the very rough digital version seen. A rose was to become an obvious and powerful visual motif for our artist, playing with her name in a way that the two can be associated, making both the name and the artist far more memorable. This works in synergy with shots we include in the actual music video, exacerbating the same effect.

With the planning now specific enough, we started to implement it using a digipack template on photoshop:


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